We help event marketing agencies & their partners improve their brand messaging, increase their sales, enhance their delivery and optimize their profitability.
We do this by analyzing their business and then implementing improvement strategies, tools and processes that maximize their top line efforts, and enhance their bottom line results.
Plus, we stand behind our work by guaranteeing money back if there is not complete satisfaction with our work.
We believe that growth does not occur simply by hiring a "better" sales person (which itself is not a simple task).
Growth is achieved if the brand is uniquely positioned, the employees embrace that positioning, the marketing supports that positioning, the sales staff have the tools and knowledge to leverage that positioning, and the operations group delivers on the promise.
We also know from experience that the hardest thing for any business leader to do without outside help is to have the objectivity and focus to identify and address the critical challenges within their organization.
That is what we do best.
We have lived & breathed the live event world in small boutique agencies and large publicly traded companies, on both the account & operations sides. We have personally driven revenue & profit growth for our offices, our agencies and our clients.
Consider us the "un-consultants." No prognosticating from on-high. We partner with our clients. We roll up our sleeves and work hard, supplying additional leadership, coaching and "arms and legs" that serve to free up our clients time so they can do more of what they want to do, not what they are forced to do.
And we have fun doing it.